01 · Work
Selected work.
A short list rather than a long one. Each one is written up as what the problem actually was, what got built, and why. That’s the part worth reading.
Modco Media
A pacing dashboard that catches budget drift before month endInternal tool for a media agency pacing roughly $1M of monthly ad spend across sixteen accounts. Surfaces the ones drifting off budget while there's still a month left to correct them.~$1MMonthly spend monitored16Accounts trackedCustom softwareMeasurement infrastructureInternal tooling
Northern Dirt & Septic
A booking front door, and a CMS the owner actually usesExcavation and septic contractor in Sault Ste. Marie. A call-first site with a quote intake, plus a purpose-built CMS so the owner runs their own content. No WordPress, no plugins, no hosting bill.Custom softwareWeb & conversionLocal SEO
Not shownGoogle and Meta campaign work for ecommerce and service businesses is done through an agency. That performance data belongs to those clients, so none of it appears here, named or otherwise. Happy to talk through the approach on a call.
Under NDASome build work can’t be published. If you want a reference for something specific, ask and I’ll see what I can arrange.